clock menu more-arrow no yes

Filed under:

Sawbones: Direct-to-Consumer Advertising

An illustration of two blue snakes twisting around a radius and ulna bone topped with a handsaw coming off either side to form a caduceus staff. The snake on the left is wearing a red dunce cap and the snake on the right is wearing a red graduation cap. The background is a pop art style red to blue fade. At the bottom of the image it says “Sawbones” with “A marital tour of misguided medicine” written below that.

For MaxFunDrive 2021, Sawbones is talking about gross medicine of a different sort. In the United States (and New Zealand) we see a lot of those commercials for prescription medicines with jaunty names and a full minute disclaimer at the end. How they came to be the norm here is a complicated history of bad medicine and the shifting of credence among doctors, patients, and pharmaceutical companies.

Consider becoming a supporter of our show: www.maximumfun.org/join/

Music: “Medicines” by The Taxpayers

Listen Now:

Transcript available here